Benefits on Google Expanding the People Also Ask Feature
Such PAA or People Also Ask feature is one series of dynamically loading questions which are related to the first searched query showing in those search results on the mobile and desktop. When a certain user clicks on the question in such PAA feature, there is a drop-down showing up the featured snippets which are termed quick answers from another search result.
For various PAA results, each time the user clicks an extra PAA question, then such new dynamically loading question is going to appear below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. The PAA feature is initially showed in search results in 2015. Be aware that the organic search feature is essentially a part of the ongoing efforts of Google to be able to improve such search experience as well as to keep the searches in such Google interface much longer.
Know that unlike such featured snippets, the People Also Ask feature is certainly moving around the first page of these result pages. However, a lot of the PAAs showed below on the first SERP.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. You should learn that the PAA is actually one of the fastest growing search result page features and is also much faster even those featured snippets also called the quick answers.
An important thing that you have to know is that PAAs actually show 70 percent of the search results that featured snippet and also show to be using a similar source to answer such featured snippets and those PAA questions. Such actually means that ranking the answer to that featured snippet as well as PAA question may result in many instances of exposure. An info that you must know is that one PAA may show up in more than 20 search result pages.
If you are going to try ranking for as the answer in the People Also Ask question, you have to optimize such like you would for that featured snippet. Make sure that you answer the question in a very concise, clear and in such authoritative manner. Taking such question or answer approach to content provides a lot better user experience through aligning to the user intent with the pertinent content.
It is a great thing that you check out the website so that you can get a lot more info on the benefits of Google expanding the People Also Ask feature. With this, you can learn more on how you can benefit using the PAA.
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